Descripción

About heru
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‍At heru, we believe financial compliance shouldn't be a burden, it should be an enabler. We’re on a mission to simplify tax management for individuals and small businesses in Mexico through innovative technology, expert support, and a human-centric approach.
By transforming a traditionally complex and stressful process, we empower our users to focus on what matters most, growing their businesses and enjoying their lives.
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Working at heru means joining a passionate, agile, and forward-thinking team committed to making a tangible impact. We foster a culture of innovation, collaboration, and personal growth, where every team member plays a vital role in shaping our success story.
If you're ready to challenge yourself, drive meaningful change, and grow alongside a dynamic team, heru is the place for you.

Key Responsibilities

Growth Strategy & Execution:

• Design and implement innovative growth strategies to increase user acquisition, engagement, and retention.
• Lead cross-functional initiatives to test and scale growth opportunities across digital channels, partnerships, and product innovations.

Data-Driven Decision Making:

• Analyze data to identify growth opportunities, assess campaign performance, and optimize strategies for maximum ROI.
• Develop dashboards and reporting mechanisms to measure KPIs and share actionable insights with leadership.

User Acquisition & Retention:

• Oversee paid and organic campaigns, including social media, search, and content marketing efforts.
• Develop retention programs that encourage long-term engagement and repeat usage among users.

Team Leadership & Collaboration:

• Manage and mentor a team of growth marketers and collaborate with product, engineering, and customer success teams to align goals.
• Drive accountability and results by setting clear objectives and performance metrics.

Hands-On Execution:

• Dive deep into the execution of growth initiatives when needed—whether it’s managing an A/B test, setting up analytics, or creating ad copy.

Required Qualifications

Experience:

• 7+ years of experience in Growth Marketing, with a proven track record of scaling B2C products.
• At least 2 years of experience growing early-stage startups, particularly in the B2C space.

Technical Skills:

• Strong analytical skills with proficiency in SQL and BI tools like Preset, Tableau, Power BI, or Looker.
• Experience with growth experiments, funnel optimization, and user segmentation strategies.
• Advanced understanding of performance marketing channels (SEM, social, content).

Behavioral Competencies:

• "Hands-on" mentality, comfortable getting your hands dirty and solving problems directly.
• Highly data driven, with the ability to use metrics as the sole basis for decision-making.
• Excellent communication skills, capable of presenting ideas and insights to technical and non-technical audiences.

Preferred Skills:

• Familiarity with the fintech or tax automation industry.
• Background in creating or scaling subscription-based models.

Why Join heru?

• Mission with Impact: Work on solving meaningful challenges that help people regain control of their financial lives.
• Culture of Growth: A supportive and collaborative environment where your personal and professional development are top priorities.
• Innovative Environment: Be part of a fast-paced, data-driven, and innovation-centric team pushing the boundaries of what's possible in fintech.
• Direct Contribution: See the immediate impact of your work on the lives of thousands of users.